Reaching creatively
minded students
ASUS wanted communications support for the launch of its new VivoBook range of laptops. A key target demographic was creative students.
Hotwire UK conducted research on audience purchase drivers and how students would use the laptop. We fed that into our central creative platform designed to help students have their voices heard and learnt they wanted to connect creatively online on topics they care about.
Tapping into these insights, we developed a creative competition targeted at students. We utilised a blend of integrated elements to attract attention, including video, a microsite, social, PR and carefully selected influencers.
Our competition attracted 268 entrants. More widely, the communications activity delivered tens of thousands of clicks, engagements and likes involving influencers and other social outlets. We also ran paid advertorials with UNILAD.
Competition entries
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